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Understanding your dashboard metrics

In this article, we’ll explain how to follow your fundraising results and understand the main dashboard metrics.

Use your dashboard to follow fundraising results, recurring revenue, and the impact of Double’s donation features.

Choosing what to view

Select the entity, currency, reporting period, and campaign you want to review. Use a preset period or enter a custom date range.

The main figures show your total raised, supporter and donation counts, and MRR (Monthly Recurring Revenue). A supporter can make several donations, so the supporter count and donation count measure different things.

Use the charts and breakdowns to explore trends, top donors, and payment methods.

Understanding unlocked revenue

  • Fees: Contributions toward processing fees.

  • Recoveries: Revenue recovered through abandoned donation emails.

  • Upsells: Additional recurring revenue associated with supporters upgrading a one-time gift.

See How Upsell works for more about monthly donation offers.

When comparing results with another report, use the same entity, currency, campaign, and date range.

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